Research has enabled Arla Foods Ingredients to identify three distinct consumer types.
Data from 18 European countries show that plant-based ingredients such as pea, rice, or potato proteins are appealing to consumers interested in sports nutrition products.
Through the addition of 4Protein, manufacturers can create a natural, creamy taste and sweetness in products, mask off-notes and improve mouthfeel.
UK nutrition brand Tribal Sports Nutrition has raised nearly £400K of investment in just 14 days through the Crowdcube fundraising platform, building on a successful launch in Sainsbury’s and a new listing in Wholefoods.
Applied Nutrition, the UK’s fastest growing sports nutrition business, has signed a long-term lease to occupy a 45,000ft facility in Knowsley.
Myprotein and Swizzels have launched a world-first partnership to bring a sweet treat without the guilt, to the masses.
Global launches of sports nutrition products more than doubled between 2015 and 2019 and suppliers are now segmenting their offerings to meet the varied needs and interests of customers.
The value of the sports nutrition market is set to grow by around 8% per year to reach over US$17bn globally in 2021, according to a forecast by Innova Market Insights.