Asda driving ahead with new distribution operation
Retail giant Asda is nearing completion of a two-year project to transform its retail distribution operation with logistics and route optimisation software.
Over the last 18 months, Asda has been implementing a new regional distribution structure using Paragon TTS – a transport optimisation and execution system integrated with real-time vehicle tracking.
Thnaks to the software, Asda says it has been able to improve delivery services to its stores, make better use of driver resources, ensure route compliance and reduce operational costs.
“Asda transport has been completely transformed to provide new efficiencies across the board,” explains says Chris Hall, national transport manager for Asda. “Paragon TTS has enabled this and is providing significant improvements in the way we plan and manage our resources, and in how we plan more than 18,000 store deliveries a week using our 900-strong fleet.
“We have moved away from individual planning for each distribution centre and have created seven planning regions across the UK that provide a clear differentiation between regional planning to maximise geographical resources.”

