Drinks

 

Standing out

The low alcohol category continues to gather pace, however beer brands have to take onboard many key consideration to make their offerings stand out from the crowd and the competition.

The power of authenticity in a homogenised world

Guest blogger, Graham Mercer, managing director of Lerwick Brewery, a specialist brewer of craft beers and the UK’s most northerly brewery discusses the importance of authenticity in an increasingly atomised and diversified food and drinks market.

Food and Drink Technology