“We eat first with our eyes” is a saying with various origin stories. However, it doesn’t really matter who said it first, because modern science has proven that it is true. Miguel Campos explains how important it is for food manufacturers to engage consumers with the right packaging
There are few who would dispute that good looking products sell better than those that have lesser visual appeal. This is certainly true in the food sector, which is why a relatively modest investment in food depositors and dispensing systems can pay big dividends. Steve Benton explains
Changing the price, recipe or look of an existing product can never be taken lightly. Decisions should be rooted in a full consideration of consumer implications and an understanding of alternative solutions, explains Emma Gubisch.