Valeo Foods UK Confectionery is bringing XXX Mints back into the trusted Fox’s Masterbrand, reuniting two iconic British confectionery names under a unified family identity.

Established in 1987, XXX Mints now return to the century-old legacy of Fox’s, which was founded in 1918 by Eric Fox. This  move follows the successful visual rebrand of the core Fox’s Glacier line, which modernised the classic Glacier Mints and Glacier Fruits portfolio while introducing a re-energised look for the brand’s beloved polar bear mascot, Peppy.

The refreshed XXX Mints packaging combines the established heritage of the extra-strong mints with a contemporary design featuring Peppy prominently on the front of the pack. The updated visual identity aims to maximise on-shelf impact and appeal to modern shoppers in competitive wholesale, convenience, and grocery environments. By establishing a stronger, cohesive family look across the portfolio, Valeo Foods seeks to position the brand for continued growth while making the transition straightforward for retail partners.

Beyond the packaging evolution, the core product remains completely untouched. Retailers and consumers are reassured that the original recipe, extra-strong peppermint flavour, distinctive crumbly texture, and trusted quality remain identical. By reuniting XXX Mints with the Fox’s Masterbrand, Valeo Foods celebrates a full-circle moment that honours brand heritage while driving refreshed relevance on retail shelves.