The food and beverage industries face big changes over the next few years. Covid-19 has not only turned the spotlight on demand for food supplies but also the need for the global food system to change. Helping to stay on top of these shifts in production and consumer demand is food tech (in all its various guises).
Covid-9 has affected every sphere of business life. But that doesn’t stop brands wanting to connect with key audiences. Enter the virtual sphere. With the rise of technology and the decline of economies, more and more organisations are turning to virtual trade shows. Will they gain traction? That depends.
Well, we’re in lockdown now. The Prime Minister has imposed unprecedented restrictions on people’s movements, which will be enforced through the police to grapple with the coronavirus pandemic. However, the one thing that does shine out is the sense of community that has sprung up.
Coronavirus has set in train a number of challenges for brands and policy makers. As consumers take protective measures against the virus, their health/financial concerns and their subsequent behaviours have had (and will have) an enormous social and economic impact.
The purpose of the showcase was to interact with the people behind the brands, alongside talking to the businesses about ways to keep innovating in a highly competitive sector.
Cargill has the nous, the heft/scale, ingredients and R&D to make the move into meatless an interesting one going forward.
Britvic joins a growing number of companies around the world in sectors ranging from chemicals to industrials to food and agriculture tapping into a growing market for green capital.