Europe’s independent brewers face an era of reinvention

From declining alcohol consumption to the rise of alcohol-free beer, independent brewers are adapting to a rapidly changing market. Speaking in London as part of BrauBevialeĀ meets Europe, Stefan Stang, managing director, Private Brauereien Bayern, and the Independent Brewers of Europe argued that survival will depend on innovation, community ties and the ability to embrace change. … Europe’s independent brewers face an era of reinvention
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alcohol-free beer alcoholic beer Generation Z
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