Welsh independent soft drink producer Radnor Hills is stepping into a brand-new product category with the announcement of Radnor+, a premium range of functional spring waters set to launch in January 2027.

Designed to support everyday moments — from busy mornings and active afternoons to wellbeing routines — the range combines natural hydration with targeted functional nutrients.

Why Radnor+

The launch is driven by a clear shift in consumer habits: people increasingly expect their daily drinks to do more than simply quench thirst.

According to internal consumer research and broader market data, functional drinks have become mainstream in Britain, with 39% of Britons consuming them — predominantly driven by health and wellness motivations among 25 to 34-year-olds.

Consumer testing of 3,000 18-to-35-year-olds revealed strong enthusiasm for Radnor Hills to expand its portfolio beyond education sectors into everyday wellness. With Radnor+, the brand aims to provide accessible, everyday functional beverages that fit seamlessly into consumers’ lifestyles.

Audience

The drink’s core consumers are 18 to 35-year-olds (with a strong concentration of 25 to 34-year-olds) who prioritise health, wellness, and active lifestyles. Radnor Hills is also targeting the retail & out-of-home channels. Radnor+ is targeted at a broad spectrum of retail and hospitality environments, including grocery, convenience stores, forecourts, foodservice, the B&I sector, gyms, leisure venues, vending, travel, and higher/further education.

Key differentiators

While many functional beverages are sold in smaller, occasional-purchase formats, Radnor+ introduces several key differentiators to the market:

• Welsh Spring Water Base: unlike many functional drinks built on processed bases, Radnor+ uses Radnor Hills’ mineral-rich, naturally filtered Welsh spring water sourced directly from its farm boreholes.

• Generous 660ml format: every bottle in the range — including the alkaline water and four low-calorie flavours — comes in a larger-than-average 660ml size designed to make functional hydration an accessible, everyday essential rather than an occasional treat.

• Hero alkaline SKU: the line is spearheaded by Alkaline Water, featuring a high pH of 9.5 and added magnesium to support normal psychological function and electrolyte balance.

• Targeted functional profiles: the four-flavour low-calorie line-up is tailored for specific daily moments:

1. Recover: Clementine and bergamot blend with magnesium, electrolytes, sea salt, B vitamins, and fibre to combat tiredness and fatigue.
2. Energise: Mango and pineapple spring water infused with natural caffeine from coffee beans, B vitamins, magnesium, and fibre to boost alertness.
3. Focus: Lime, yuzu, ginseng, and green tea extract with B vitamins and fibre for cognitive support.
4. Glow: White peach and raspberry flavours enhanced with zinc, biotin, B vitamins, and fibre for hair, skin, and nail maintenance.

Stockists and retail customers can pre-order starting January 2027 to capture peak footfall during the vital health and wellness months of January and February.