Clipper Teas expands ‘UK’s most natural decaffeinated’ tea range

Clipper Teas, the natural and organic tea brand owned by Wessanen UK, has expanded its range of the “UK’s most naturally decaffeinated tea” following increased consumer demand.

The bolstered range includes two new Fairtrade and organic options: Earl Grey Decaf Tea and Pure Green Decaf Tea, in addition to their Everyday Decaf Tea, to offer more choice to consumers.

Clipper Teas uses a completely natural decaffeination process, filtering the tea with CO₂ rather than using harsh chemicals.

The process is approved for organic products as a more natural way to decaffeinate, that doesn’t leave behind any harmful residues.

The tea bags are also unbleached, non-GM and made with a biodegradable, plant-based material.

The decaffeinated category has grown by 6% in the past two years alone and within tea it is projected to be worth an additional £3m to the category by 2022.

Bryan Martins, marketing director for Clipper Teas at Wessanen UK said decaffeinated tea consumption is on the rise for a number of reasons.

Martin’s explained: “Growing awareness of the natural benefits of good sleep; increased appeal with a younger and more health-conscious demographic and rising demand for specialist teas that can support a healthier lifestyle.”

The products will be listed in Whole Foods, Planet Organic and other independent food stores with an RRP of £3.49 per pack. The range will later be rolled out in selected supermarkets.

Everyday Decaf Tea – A full and rich brew, blended with Assam, gently decaffeinated.

Earl Grey Decaf Tea – A light, refreshing tea with the delicious and distinctive citrus zing of natural Bergamot, gently decaffeinated.

Pure Green Decaf Tea – Flawless, light green tea, delicately decaffeinated.

Clipper Teas and brand owner, Wessanen UK, are both certified B Corp.