Sneak Energy and The Rocky Horror Show unleash limited-edition Halloween Drop

Sneak Energy is turning up the voltage this Halloween with a theatrical twist: a limited-edition collaboration with The Rocky Horror Show to celebrate the musical’s 50th anniversary.

Launching Friday 31 October 2025, the drop channels the camp, chaos, and cult legacy of one of the world’s longest-running stage productions.

At the heart of the release is a new energy drink powder dubbed Timewarp — a lemon-peach blend with a mysterious twist, packed with Sneak’s OG Energy formula. Priced at £39.95 (UK), $45.00 (US), and €45.00 (EU), the flavour promises to be “horrifyingly good” and unapologetically theatrical.

Also joining the line-up is a collector’s edition Rocky Horror Show Shaker, drenched in deep red and black with an 800ml capacity and honeycomb grill. Retailing at £12.00 (UK), $12.00 (US), and €12.00 (EU), it’s designed for fans who want their hydration served with drama.

The packaging leans into Rocky Horror’s signature aesthetic, featuring bold colours, playful nods to the show’s iconography, and a reimagined Sneak Bunny mascot in full cult regalia.

“This collaboration is a celebration of individuality and performance,” said Tim Donald, CCO at Sneak. “With Timewarp, we wanted to channel the spirit of Rocky Horror into a flavour and design that feels theatrical, playful, and a little bit twisted.”

The launch taps into Sneak’s hyper-engaged community, theatre lovers, and cult fandoms alike — offering a Halloween drop that’s equal parts energy and extravaganza. The collection will be available exclusively online from 31 October 2025, while stocks last.