Sunshine Punch brightens up UK drinks market

Sunshine Punch Orange Cream Liqueur is landing in the UK drinks sector this month, tapping into the booming ready-to-serve drinks category.   
  
Made from a unique blend of rum, cream and citrus flavours, Sunshine Punch can be served over ice as a tangy, lighter alternative to classic cream liqueurs or mixed into a delicious Brunch Punch – the perfect serve for the increasingly popular daytime drinking occasion. At 18% abv, it is quaffable until sunset and beyond.   
  
Available now and poised to burst onto store shelves and back bars in time for Spring 2026, Sunshine Punch is designed to sip, shoot, shake or slush, and this versatility means it can bring the summer vibe to any party, picnic or social gathering, either at home or in pubs and cocktail bars.    
  
Sunshine Punch is aimed at 25 to 40 year olds, looking for contemporary liqueurs with fashionable flavours. With its distinctive matte orange bottle and blue branding – evoking bright orange sunshine and blue skies – Sunshine Punch really stands out as the modern, premium choice for fun, social sipping occasions.    
  
Rooted in friendships, fun times and flavour, Sunshine Punch was created by lifelong friends Matt Hemmings and Brian Thomason in North Carolina, USA in 2023. Now established in 30 states, the brand is focused on export and has appointed Brand Harbour as a trusted partner to build the brand in Europe, launching into the UK market first. The goal is to shake up the classic cream liqueur segment and bring some sunshine into everyday drinking occasions – whether at the beach, back garden, rooftop or terrace.   
  
Nick Woodward at Brand Harbour says: “We’re delighted to be partnering with Sunshine Punch and aim to emulate its success in the States. We’re experienced in bringing American brands to the UK, those that have proven themselves in the home market and are ready to explode here.”   
  
Red Star Brands will be Sunshine Punch’s exclusive UK distributor.   
  
Ryan McCann, at Red Star Brands says: “We’re confident the trade will embrace Sunshine Punch, and that consumers will love its striking packaging and delicious, sessionable flavour – we very much expect it to be the summer drink you can enjoy all year round. As well as neat serves over ice, we’d like venues to recognise the role it can play on brunch menus, in pitchers, cocktails, sharing jugs and slushies.” 
  
Matt Hemmings of Sunshine Punch adds: “Fun in the sun is at the heart of the brand and we hope to become the drink of choice for 2026. We want people to create memorable moments with Sunshine Punch and enjoy its unique orange-cream flavour, much like they do in the US.”   
  
To support the launch, Sunshine Punch will benefit from a heavyweight trade and consumer marketing campaign spotlighting the brand’s vibrant visuals, zesty flavour and sunny vibes in the build up to summer 2026.  
  
Sunshine Punch is available now in cases of 6x bottles to the UK drinks sector via Red Star Brands. The RRP per 70cl bottle (18% abv) is £25.00