Jason Momoa brings Meili Vodka’s “new era” to the UK
The UK’s premium spirits scene just got a rugged, sustainable upgrade.
Jason Momoa, alongside creative partner Blaine Halvorson, has officially kicked off the next major phase of Meili Vodka’s expansion across the United Kingdom.
Moving beyond the typical celebrity “brand-and-bolt” strategy, Momoa is taking a hands-on approach, prioritising the soul of the hospitality industry: the independent venues and the “artists” behind the bar.
Leading the charge for the UK rollout is Spirits of Anarchy, a Birmingham-born independent curator known for championing bold, boundary-pushing craft spirits. The synergy between Meili’s artisanal roots and Spirits of Anarchy’s “quality-over-everything” ethos is the engine driving this national expansion.
Rather than focusing solely on high-street chains, the strategy leans heavily into:
- Independent collaborations: partnering with unique, local venues that value craft.
- Bespoke mixology: developing signature serves that highlight the vodka’s specific profile.
- Experiential events: immersive launches that allow consumers to experience the brand’s “Earth-first” philosophy.
The Heartland Tour: Manchester & Birmingham
Momoa hasn’t just been a face on a bottle; he’s been on the ground. Recent stops in Manchester and Birmingham saw the actor engaging directly with the people who keep the industry alive—bartenders, chefs, and local owners.
While in Birmingham, Momoa — a well-known fan of heavy music — took a moment to pay homage to the city’s cultural roots with a visit to the Black Sabbath Bridge. It was a fitting tribute for a brand that prides itself on being as “metal” as it is refined.
“Meili is about balance, authenticity and the people behind the bar,” Momoa shared during the tour. “The UK hospitality scene is full of artists, and it’s an honour to celebrate that creativity.”
What sets Meili apart in an increasingly crowded market is its commitment to the elements. The vodka is a product of its environment, utilising:
| Feature | Description |
| The Water | Pure Montana water sourced from a 300-million-year-old aquifer. |
| The Grain | Sustainably sourced, high-quality grains that ensure a smooth finish. |
| The Vessel | Bottles made from 100% post-consumer recycled glass, giving each one a unique, greenish hue. |
With Spirits of Anarchy at the helm and Momoa providing the creative heartbeat, Meili Vodka is positioned for a massive year.
The focus for the remainder of 2026 remains on strengthening its national footprint through premium partnerships and consumer-led experiences that celebrate the “perfectly imperfect” nature of the brand.
