Maspex has unleashed a new chapter for Tiger, rolling out a packaging refresh that gives the energy drink brand a sharper, more premium edge across its entire portfolio.

From its classic core range to sugar-free variants and the high‑caffeine MAX line, every SKU now speaks the same bold, unified visual language — one designed to amplify shelf impact, strengthen brand recognition and deliver a more sensory-driven experience in hand.

At the centre of the redesign is a dynamic 360° tiger‑inspired pattern that wraps each can in a continuous, high‑energy graphic. The flowing motif creates a powerful visual signature that ties the portfolio together, while a clear colour‑coded system ensures instant navigation between flavours and functional variants. Maspex describes the new look as a “one brand world, built to be felt” — a deliberate move to channel Tiger’s fast‑moving, flavour‑launching dynamism into a more cohesive and premium identity.

That premium feel is heightened by Canpack’s finishing technologies. The Shimmer effect gives each can a subtle sense of movement, catching the light differently depending on the angle, while the Supertactile finish adds a textured layer that consumers notice the moment they pick it up. Applied across the entire range rather than a single hero SKU, the dual‑effect approach demanded precise execution at every production stage — but the result is a portfolio with greater depth, distinction and sensory appeal.

Aleksandra Kucharska, market manager at Canpack, said the ambition behind the project set it apart: “The goal wasn’t to elevate one SKU, but to create a consistent premium experience across the entire Tiger portfolio. By combining a distinctive visual system with Shimmer and Supertactile effects, we helped bring greater depth, recognition and sensory appeal to every variant, while preserving the strong brand equity Tiger has built over the years.”

For Maspex, the refresh builds on Tiger’s established presence while pushing the brand into a more confident, premium space. “Tiger has long been one of the most recognisable energy drink brands in the region,” said Monika Koziarz, junior brand manager at Maspex. “This redesign was about creating a stronger, more cohesive brand world that reflects the energy, dynamism and premium aspirations of today’s portfolio. Working with Canpack, we brought that vision to life across every variant, without losing what makes Tiger, Tiger.”