Valentine’s Day 2026: premiumisation, personalisation, and pressure shape the season
Valentine’s Day 2026 is shaping up to be one of the most commercially significant early‑year events for UK food and drink, with spending forecast to rise 12% to £1.6bn as shoppers trade up while still hunting for value. New analysis from retail and shopper marketing agency Savvy shows that 42% of UK shoppers plan to … Valentine’s Day 2026: premiumisation, personalisation, and pressure shape the season
This feature article is free to read.
