Packaging trends predicted
Mintel has announced six key trends set to impact global packaging markets in 2016, including implications for both consumers and brands.
David Luttenberger, global packaging director at Mintel, says, “There’s a parallel path between brands striving to engage consumers on a more personal level and consumers’ expectations for packaging to deliver that experience.”
The key themes that Mintel believes will resonate with consumers in 2016 are:
- Digital evolution – digital print that creates ‘hyper’ personal experiences
- Show me the goods – clean label messaging that enhances brand transparency and builds purchasing confidence
- Phenomenal flexibles – next gen hybrids that offer functional and environmental benefits alongside great shelf presence
- More than ‘just’ green packaging – eco responsible packaging that empowers social consciousness
- Size matters – ranges that consumers view as ‘right-sized’ for themselves and shifting use occasions
- Packaging mobil-ution – apps that support mobile engaged packaging.
Luttenberger adds, “Brands and manufacturers are innovating packaging to keep global consumers not only engaged but to develop brand loyalty, which is becoming more and more intangible in this modern age where consumers have more choices than ever before across all packaged goods.”
