Packaging for world first

Posted 18 February, 2016
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Creative print company Bridge Media has produced bespoke packaging to support the launch of Seedlip, the world’s first distilled, non-alcoholic spirit.

“It’s a high class product with a luxury feel, which called for outer packaging which would express the quality of the product within,” says Nik Hersey-Walker, group operations director at Bridge Media. “It was a great chance for us to show what we can do.”

The company produced a box with a lift off lid.

“It’s made from printed paper laminated to a 2mm thick board,” explains Hersey-Walker. “It’s printed all over in one pantone colour, a subtle light grey, with the Seedlip logo foil blocked using a copper coloured foil.

“Inside there is a rigid platform with a die-cut insert on top of it to hold the bottle of Seedlip and a can of tonic to go with it.

“We are very proud of the overall effect. It’s perfect to embody the brand image of a product that’s handmade, rooted in history and yet innovative, and, above all, expresses high quality and luxury.”