evian launches (re)new – an in-home natural mineral water appliance
evian is bringing “new generation design thinking” to the soft drinks market with a 5L evian “bubble” made from 100% recycled plastic.
(re)new is an in-home water appliance, which provides consumers with natural mineral water at home from the source with a significant reduction in plastic packaging.
A collapsible 5L bubble surrounding the water is 100% recyclable and made of a 100% recycled plastic (rPET) skin that contracts when the natural mineral water is consumed, taking on a new shape after each use. It uses 66% less plastic than a 1.5L evian bottle.
The introduction of the in-home evian water appliance is the latest move from evian in its journey to become a circular brand by 2025 and will build on the brand’s ambition to be carbon neutral by 2020.
Patricia Oliva, evian global brand vice president said: “This unique bubble design represents a breakthrough in design thinking, which brings the purity of evian natural mineral water from the source to the home in a more circular way.”
Consumers can order evian at the touch of a button on the base of the appliance, which is connected to a evian (re)new app. The app tracks the amount of water consumed and notifies the user when a refill is needed.
evian (re)new will launch as part of an initial pilot in Paris and London in May this year with 200 selected consumers, who, along with Virgil Abloh, creative advisor, will help evian test and learn ahead of wider product launches.
Commenting on the pilot phase, Oliva added: “We are inviting consumers to join a community of early adopters who will be an extension of our innovation team, helping us to co-create this solution. Together we will fine-tune evian (re)new with a view to bringing a scalable and circular solution to market.”
In January 2018, evian announced it will make all of its plastic bottles from 100% recycled plastic by 2025.