Goodbye parched. Hello Dry

Cawston Press has launched a new range of sparkling drinks for those wanting an everyday go-to that’s less sweet than an average soft drink – but more exciting than plain water.

Available in two flavours, Ginger & Lemon or Raspberry, the drinks are a blend of British sparkling spring water, pressed juice and natural extracts. They contain no added sugar, and no artificial colours or flavours.

At 10 calories a can, this new range is aimed at the growing number of shoppers seeking out grown up soft drinks that are less sweet but that are made with high quality, natural ingredients – much like their current sparkling range, which saw 78% growth in 2018.

According to Cawston Press’s head of taste, Micah Carr Hill, flavoured sparkling waters are the fastest driving segment within waters, but they can be austere or taste artificial.

“With Cawston Dry, our focus was flavour. Adding a twist of our pressed juice and natural fruit extracts, makes for a much more rounded finish; a refreshing but dry profile that tastes of real fruit. That little splash of our renowned pressed juice makes a big difference.”

Managing director, Steve Kearns said Cawston Dry is perfectly positioned to deliver on all fronts: “Shoppers are looking for drinks with low calories and less sugar, without scrimping on flavour. They’re also wary of artificial sweeteners. They want sustainably-sourced ingredients and recyclable packaging; all at a competitive price point. It feels like a positive turning point in our sector that people are now demanding better quality soft drinks and we’re proud to be leading the charge in creating them.”

The two SKUs are available to in single 250ml slim can format.