graze launches under 100 calorie ‘wow bakes’
graze has announced the launch of its new under 100 calorie ‘wow bakes’ range.
The healthy snacking brand brings the bakes to market in response to growing consumer demand for “satisfying and nutritious” healthy lower calorie and sugar options.
The whole grain oat-based range is designed as a sweet treat that’s high in fibre and falls in line with graze’s sugar reduction initiative, which will see the business significantly reduce the sugar content across its entire cereal bar range by 2020.
graze is using a natural alternative – chicory root fibre. The new line contains less than 4g of sugar – less than a teaspoon – per bake.
According to graze, this is around half the amount of sugar than in the average cereal bar which contains 27.6g per 100g portion. (Graze has compared ‘wow bakes’ to over 30 other cereal bars to work this percentage out).
The dessert-style bakes are available in chocolate sea salt, honeycomb crumble, sticky toffee and lemon drizzle.
The new ‘wow bakes’ will launch in Tesco stores this month, followed by other major retailers across the UK over the summer.