Bacardi Coconut arrives in UK
Bacardí, has launched a coconut flavoured variant of its popular white rum.
The introduction of Bacardí Coconut to the market, following the launch of Bacardí Spiced earlier this year and Bacardí Ginger in 2018, comes as the global demand for flavoured rums continues to rise.
“Sales in the rum category are an all-time high, having surpassed the £1 billion mark in last year, and this has been largely led by the flavoured rum segment,” said Tine Van Nevel, brand director – Europe, for Bacardí Rum. “The response to our previous flavoured rums has been overwhelmingly positive and we are certain that Bacardí Coconut will be a welcome addition to the ever-growing Carta portfolio.”
Bacardí Coconut has been crafted by the Maestros de Ron, who shape and craft all the products in the Bacardí portfolio using their sense of sight, taste and smell, to ensure the quality of the spirit meets Bacardí standards.
Bacardí Coconut 70cl is available exclusively at Asda from 20 June at RRP £16.