Arla Foods Ingredients offers route to protein bar premiumisation

The protein bar category is growing, thanks to demand for functional foods, meal replacements and on-the-go snacks, and Arla Foods Ingredients is offering an easy solution for manufacturers to give protein bars premium positioning.

Arla’s Lacprodan ISO.WheyBar is a blend of whey protein isolate and casein specially designed as a premium protein source in bars. Whey protein isolate is recognised by consumers as one of the most pure and complete protein sources available, allowing bars to be positioned at the premium end of the market.

The solution has been optimised to deliver a bar with a great texture over its entire shelf life – a common challenge when incorporating whey protein isolate into bars. Because it comes ready-to-mix, it can reduce production time.

Joe Katterfield, health & performance nutrition development manager at Arla Foods Ingredients, said: “Bars are a hugely popular way for mindful consumers to increase their protein intake on-the-go. Premium positioning can be achieved by incorporating whey protein isolate but this is often difficult. Lacprodan ISO.WheyBar allows manufacturers to take protein bars to the next level without the headache of handling numerous protein ingredients.”

Arla Foods Ingredients will showcase Lacprodan ISO.WheyBar at Booth #1565 SupplySide West (17-18th October in Las Vegas). It will also highlight two other ways to boost the quality of protein bars: Lacprodan TexturePro is a functional hydrolysed whey protein concentrate that gives bars a superior texture and offers a way to replace maltitol whilst maintaining a great texture. Meanwhile, Lacprodan SoftBar allows bars to reach up to 37% protein content using only dairy proteins, while giving them a pleasant whipped texture.

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