Magnum launches ice cream featuring ruby

Magnum launches ice cream featuring ruby

Magnum is the first national ice cream brand to combine ruby cacao with ice cream. Find Magnum Ruby Minis at select retailers now, and grocery stores nationwide starting this February.

Magnum ice cream has introduced Magnum Ruby Minis and has become the first national ice cream brand in the U.S. to launch an ice cream featuring the new chocolate variant, Ruby.

Magnum Ruby Minis pair Magnum Ruby cacao with indulgent velvety ice cream.

“As the chocolatiers of ice cream, we’re uniquely positioned to launch the first ice cream featuring this new chocolate variant, Ruby,” says Leslie Miller, director of marketing, Ice Cream North America. “We’re excited to give Magnum ice cream fans another decadent ice cream and cacao pairing, creating the ultimate indulgence moment.”

The fourth variant of chocolate (discovered in 2017), Ruby, is the first new chocolate in 80 years, following white chocolate, dark chocolate and milk chocolate. Made with the recently discovered Ruby cacao bean, Ruby cacao has berry fruitiness, luscious smoothness, and unique pink colour.

The Ruby cacao bean is a unique cacao bean due to the fresh berry fruitiness and colour precursors naturally present in the bean. The cacao beans are sourced from different regions of the world and have a specific set of attributes unique to ruby. Ruby cacao beans grow in countries known for cacao: Ecuador, Brazil and Ivory Coast.

Magnum Ruby Minis are available in packs of six bars for a suggested retail price of $4.99 beginning in February.

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