Dawn Foods announces first-ever sourdough donut mix

Dawn Foods has announced the launch of a ‘sourdough donut’ mix.

The doughnut is a mashup of sourdough bread and a yeast-raised doughnut that creates a buttery sourdough flavour with a soft, light and airy texture.

To help celebrate 100 years of partnering with customers to create the industry’s best doughnuts, Dawn said the mix gives its customers new and premium offerings that respond to the industry’s latest trends – with sourdough demand increasing by 11 per cent over the last several years (source: Datassentials Menu Trends, Oct. 2018)

“It is critical that Dawn pushes the leading edge of innovation, since it’s what drives our customers’ business,” said Carrie Jones-Barber, CEO of Dawn Foods. “At Dawn, we pride ourselves on bringing customers new and exciting products and this new sourdough donut is just the latest example of how we’re staying true to this commitment. It’s fitting this launch coincides with our 100th anniversary and continues our legacy of providing the best donuts on the market.”

The mix can be used in both sweet and savory offerings – such as sourdough jelly donuts, glazed sourdough sweet rolls and honey butter-fried chicken sandwich rolls – providing bakers with versatility and myriad ways to innovate their menu offerings.

Dawn’s sourdough doughnut mix is available for purchase by bakers as of yesterday (January 15) and is the latest in Dawn’s line of extensive doughnut mixes, fillings and glazes, which features new gourmet and vegan offerings.

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