Strongbow dark fruit launches ultra low alcohol version

Strongbow Dark Fruit is the newest player in the low alcohol block with the launch an ultra-low alcohol variant.

Fans of the cider can now enjoy the refreshing and fruity flavour of Strongbow Dark Fruit without the alcohol. It just 0.5% ABV, and boasts no artificial flavours, colours or flavours.

The brand new ultra low alcohol cider is totally vegan and is just 73 calories per bottle.

Rachel Holms, marketing director for Strongbow said: “Thousands of loyal Strongbow Dark Fruit fans will be rejoicing at this news — it’s a game-changer for low and no alcohol.  People can now stick to their New Year’s resolutions and still enjoy the taste sensation of the nation’s favourite fruit cider.”

Strongbow Dark Fruit 0.5% is in single 330ml bottles and available to buy exclusively in Tesco. The RRP is £1.10 per bottle.

Strongbow Dark Fruit 0.5% x4 330ml pack will be launched nationally across multiple retailers from March 2020.