Dawn Foods celebrates 100th anniversary with new Thank You to Bakers Campaign
Global bakery manufacturer and ingredients supplier Dawn Foods has announced its yearlong celebration in honour of its 100th anniversary – coming to life in its new campaign, “Thank You to Bakers.”
Through the campaign, Dawn aims to raise awareness for the hard work the baking community puts in each day and thank bakers across the globe for their dedication.
Connected to the campaign, Dawn also unveiled its #DonutsForGoodEntry promotion that encourages bakers to use the hashtag on social media to highlight the positive deeds they do in their local communities. The promotion includes a raffle for Dawn customers using the #DonutsForGoodEntry when sharing their story.
Entries will also be accepted on the Dawn website. Participating customers will be entered for the chance to win a $5,000 donation in their name, to a 501c3 charitable organisation of their choice. Dawn will raffle 10 donations, totaling $50,000.
“We want to celebrate our 100 years of growth and accomplishments by recognizing those who have made our success possible – the bakers who bring joy every day to their customers and communities around the world,” said Carrie Jones-Barber, CEO of Dawn Foods.
Raffle winners will be drawn at random and announced on National Donut Day – June 5, 2020. While bakers everywhere are encouraged to share the positive impact they’re making in their communities using #DonutsForGoodEntry, only Dawn customers can be entered to win the donation. Raffle rules are available for review and download https://www.dawnfoods.com/donuts-for-good.
The Thank You to Bakers program is all about honoring and highlighting the Dawn partners who have grown with the company over the last 100 years. In addition to the raffle, the program will also include an anniversary party hosted by Dawn on June 3 at its headquarters in Jackson. Customers will be featured – along with their stories of how they support and give back to their communities – at Dawn events and in the company’s storytelling throughout 2020, including on Dawn social channels, website and advertisements. Dawn will also be working with its customers to create new, inspiring product offerings throughout 2020.