Saucy Fish Co adds four new flavours to chilled range
The Saucy Fish Co. is expanding its chilled range with a new line of fish and sauce products, available on Ocado from this month.
The company says the new developments “promise to add bold flavours to dinner plates across the county, inspiring consumers to get their recommended two portions of fish per week”. Products go from fridge to fork in twenty minutes, making them ideal for a convenient midweek meal or post-gym lunch.
New flavours include:
Cod with Red Chilli Drizzle (RRP £4.95): A lively red chilli sauce paired with lean cod fillets.
Sea Bass with Sweet Soy and Chilli (RRP £4.95): A sweet and spicy Asian inspired sauce, paired with delicate sea bass fillets.
Basa with Teriyaki Sauce (RRP £3.95): A glossy teriyaki sauce paired with sweet and mild basa fillets.
Smoked Basa with Vintage Cheddar and Chive Sauce (RRP £3.95): A smooth vintage cheese, paired with smoked basa fillets.
The launch of the new chilled range will be supported by a multichannel marketing campaign that spans across PR, social, influencer and paid media, with Saucy Fish creating engaging video content to depict its bold and playful personality.
Amanda Webb, sales and marketing director at The Saucy Fish Co. commented: “Our existing Fish & Sauce products prove very popular with Ocado shoppers, so we are certain the NPDs will be just as positively received. We’re proud to introduce more flavoursome meal solutions for time-poor consumers, that can be prepared in just 20 minutes.”
Recently, The Saucy Fish Co. has launched Cod Croquettes in Asda and Ocado, and a family friendly four-pack of fishcakes in The Food Warehouse, by Iceland. The brand has also celebrated a launch in Australia, listing three saucy-centred fishcakes varieties in 900 Woolworths stores nationwide.