Burts Snacks refreshes Lentil Waves for the health-conscious

Burts Snacks has announced the introduction of an improved range of Lentil Waves, appealing to 61% of UK households now making healthier snacking choices (source: Kantar).

Rolling out in February 2020, the new-look range of Burts Lentil Waves will boast gluten-free certification by Coeliac UK and will carry the Crossed Grain trademark. The entire range is also free from added MSG and suitable for vegetarians or vegans.

Burts’ renewed range of Lentil Waves will feature bright and bold new packaging to create stand out on shelf and encapsulate the products within – strong flavours with waves that create a proper crunch. The new packaging also features the traffic light system, providing easily digestible nutritional information to help consumers make more informed purchases.

Simon Knight, sales & marketing director at Burts Chips, said: “We hope that the improved health credentials will help to drive consumer appeal as more shoppers opt for free-from products to match their lifestyle choices. Currently, one in 100 people in the UK suffer from Coeliac disease, so to be able to offer a great tasting snack that sufferers can also enjoy is incredibly important to us.”

Burts Lentil Waves are available in single packs at a RRP £0.99, as well as in multipacks of 5x20g at a RRP £1.80. Available in three flavours; Sour Cream & Chive, Thai Sweet Chilli and Lightly Salted, Burts Lentil Waves.