Maynards Bassets brings a source of vitamins to shoppers with Superfruit Jellies
Maynards Bassetts is tapping into consumer desires for authenticity, higher real fruit content and added benefits with the launch of Superfruit Jellies, a brand-new product available this month.
Maynards Bassetts Superfruit Jellies, available in 130g bags, are brand new soft jellies with a variety of flavours in each pack. The four flavours – papaya, pomegranate, blueberry and cranberry – all in super fruit shapes, will add incremental sales to the category, the brand said.
Through the recently launched Maynards Bassetts Wine Gums 30% Less Sugar, the brand has brought a more permissible treat to retailers’ shelves for consumers looking for lower-sugar options. New Superfruit Jellies offer a new element of authenticity through its high fruit juice and vitamin C & E content.
Marta Sanso, senior brand manager Joyful Candy at Mondelēz International, said: “Candy is all about emotional connections, however, authenticity is a key trend – and new Superfruit Jellies perfectly tap into this. That’s why we’re introducing our new Maynards Bassetts Superfruit Jellies, which are not only tasty but contain real fruit juice and are a source of vitamins, perfectly placed to bring incremental shoppers to the category.”
Each unit contains 30% fruit juice and every six sweets contains 15% of the recommended daily intake of vitamins C & E.
The launch will be supported by an extensive marketing campaign, including out of home, digital and social media advertising. Point of sale materials will be available to retailers to help disrupt shoppers at shelf and drive sales of the new launch.