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Oatly to launch two new ice cream flavours

Posted 18 March, 2020
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Yes, that’s right. Oatly is back again with new, creamy, oat-based ice creams, which are arriving on UK shores.
Joining its current indulgent range (Chocolate Fudge, Hazelnut Swirl and Salted Caramel), is the definitely berry-spectacular Strawberry, and its new un-boringly simple Vanilla Ice Cream flavours. And yes, of course they’re made
from oats.

Strawberry
Strawberries and oats, both grown from the soil of the earth, together in ice-cold harmony. This is a pairing so amazing, you might wonder why nobody thought of it before! Besides the obvious uniqueness that comes from being an ice cream made from oats, it may also be appropriate to note that there are real strawberries in this ice cream. At least 15% of the tub is simple, lovely berries mashed and mixed so perfectly, you’ll feel like you’re in a field eating juicy red strawberries…yes, even in March.

Vanilla
The simple things in life are often the best. A sunset, playing a kazoo, reading copy on a product website… and of course, vanilla ice cream.

Uncomplicated, unpretentious. Amazing in its simplicity. Genius is what it is. What’s amazing? It’s made without recklessly taxing the  planet’s resources! In addition to the above fact that this is a plant-based treat made of oats instead of cow’s milk – which already
saves the planet a lot of CO2e – we have also put it in a recyclable carton made of PEFC certified paperboard from sustainable forests.

The new Oatly Strawberry flavour will be made available exclusively in Tesco from 16th March with an RRP of £4.50. The Vanilla ice cream will arrive in the UK in the near future.

You already know what’s amazing – the carton is made of PEFC certified paperboard from sustainable forests (totally recyclable,by the way), but guess what? There are no synthetic flavours dressed up as strawberries, or cream, or pirates… or whatever else in here.

Ishen Paran, general manager at Oatly UK said: “These two new additions to our expanding range of ice cream will be sure to excite Oatly fans up and down the UK – we can’t wait to see how they react.”

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