Free marketing support for Welsh food and drink makers
In light of the coronavirus outbreak, Discover Delicious Wales is to waive all commission until at least 1st May 2020, to help independent Welsh food and drink brands to survive the difficulties of the next few months.
Usually, a small commission fee of 10% is deducted from all sales via the Discover Delicious website.
Founder Laura Pickup said: “We are entering a time when producers are facing a wave of cancelled food festivals and farmers’ markets due to the coronavirus outbreak, and being able to sell their products online and still get them into customers hands may make all of the difference. By waiving our commission, it means that every penny spent at DiscoverDelicious.Wales over the next few weeks will go directly to the makers who need it most.”
Discover Delicious, – based in Aberystwyth – curates and celebrates the best food and drink products and experiences available throughout Wales. It gives independent Welsh brands a way to market themselves and sell directly to customers all over the UK, by creating a one-stop-shop for some of the tastiest, independently made products from across Wales.
Launched in April 2018, the marketplace is currently home to more than 70 producers collectively offering more than 1,500 deliciously different food and drink products; these range from craft gins and beers to premium meat boxes, artisan cheese selections and handmade Welsh cakes.
Discover Delicious is also keen to hear from new brands and small businesses not already on the site, who may be struggling during the lockdown. They too will be able to benefit from Discover Delicious’ marketing efforts; the site receives an average of 10,000 visits every month and listed producers benefit from heavyweight digital advertising, as well as access to a community of over 15,000 social followers & newsletter subscribers, and an average monthly social reach of over 100,000.
Pickup continued, “When DiscoverDelicious.Wales first launched back in 2018, the number one driving force was to help support our incredible community of independent Welsh food and drink producers. In these uncertain times, we feel it’s only right that we work even harder to do just that. Now we just need the public to help too, by doing their online shopping with us.”
To speak to Discover Delicious about getting a product listed on the website, for free, please contact Laura at hello@discoverdelicious.wales