Buhler to create food sensations digitally with virtual tradeshow
Bühler is inviting food professionals to a virtual interpack on May 11-15, 2020 under the motto “Creating food sensations” with digital showrooms, chats, and webinars to present its latest technologies and solutions.
“The current challenges require us to explore new ways of reaching out and preparing for the future,” said Germar Wacker, CEO of Bühler’s Consumer Foods business. “In this case by running events digitally and discovering the potential of virtual events. We ask all our customers and interested people to keep the interpack dates in their calendars.”
Within the next days, Bühler will invite everyone who had planned to travel to Düsseldorf to join the company’s virtual booth online, get inspired by new end-product compositions, meet Bühler experts and sales people in chat rooms, or enter technical presentations online.
“There are so many challenges and opportunities in the consumer foods market today that deserve new solutions,” said Germar Wacker. “We want to invite all our customers to explore these solutions in a completely new, virtual format which also allows for individual discussion.”
Sustainable, energy-efficient solutions
At interpack, Bühler planned to showcase its full range of processing solutions along the entire value chain. Under the motto “Creating food sensations”, the aim was to inspire customers with innovative end products, from chocolate mass to enrobed baked goods, from moulded products to wafers and biscuits.
Sustainable innovations that help reduce waste, water, and energy usage in the bakery, chocolate, confectionery and roasting industries would have been presented to encourage visitors to contribute to a better future.
At the same time, Bühler wanted to showcase new solutions for food safety, healthy ingredients, and higher efficiency.