Kallø and BOSH! partner up to deliver plant-based food inspiration
Kallø has unveiled a 12-month brand partnership with BOSH! to create content for social media that champions the versatility of Kallø rice cakes and stocks as part of a plant-based diet.
Renowned for creating inventive and tempting food, online recipe channel BOSH! videos have gone viral, attracting 26 million views a month and over two billion views in total, making BOSH!’s Facebook page the biggest vegan cookery channel in the world.BOSH! is also the UK’s best-selling vegan authors of all time with three cookbooks and one lifestyle book.
Increasing the duo’s visibility, Henry Firth and Ian Theasby, founders of BOSH!, recently fronted an all-vegan cookery series, ‘Living on the Veg’
Kallø will be launching new products throughout the partnership, as well as creating recipes that promote the versatility of the range.
“Kallø’s rice cakes and stocks provide the perfect base for a number of truly delicious plant-based choices to help those looking for healthy food inspiration. Healthy doesn’t have to be boring, which is brilliantly demonstrated through the energetic and fun cooking demonstrations by BOSH!,” said Bryan Martins, marketing director at Wessanen UK (brand owner for Kallø)
“We’re super excited to be partnering with Kallø. Our mission has always been to show just how easy and tasty being plant-based can be, with lots of healthy snack ideas along the way. Over 40% of people are looking to cut down their meat consumption and we’ll be collaborating with Kallø to show how their rice cakes, stocks and gravies are a fantastic base for loads of delicious vegan meals and snacks. Together, we’re encouraging people to think ‘plant-first’ while proving that high-protein snacks don’t have to include animal products (and can still be seriously tasty).”
Henry Firth and Ian Theasby, founders of BOSH!, said: “All Kallø products are made with only the finest ingredients using simple processes, and contain no artificial colours, flavours or preservatives.
“Alongside brand owner Wessanen UK, Kallø is a B Corp certified brand in recognition of the brand’s commitment to sustainability and organic ingredients and focus on nutritious food.
“With a vision to create products that are better for both people and the planet, Kallø aims to encourage people to think ‘plant first’, building meals around the plant-based options.”