Calbee UK launches ‘Paw Patrol’-branded line of oven-baked pea snacks

Aimed at families and children, the bold and colourful packaging showcases characters from Nick Jr.’s top-rated CG-animated preschool series PAW Patrol.

The healthy vegetable-based products are currently available in Sainsbury’s and Heron Foods with several listings, including Asda, confirmed for the coming months.

The pea snaps are available from Unitas Wholesale in 6x15g multipacks as well 19g single bags. The multipacks contain two flavours: pizza and cheese, while the single bags are available in cheese only.

Both pack formats contain all green and amber guideline daily amounts (GDA) of key nutrients, are lower in calories, fat and saturates than standard potato crisps and are vegetarian friendly, according to Calbee UK. The 15g bags contain 65 calories per pack, while the larger 19g bags contain 82 calories.

Jon Wood, commercial director of Calbee UK, said: “We’re delighted to join forces with Nickelodeon to launch our new Paw Patrol oven-baked pea snacks. The TV programme has enjoyed monumental success and we’re thrilled to collaborate with such a huge brand.

“Not only is the product a healthy alternative to traditional crisps and snacks, it specifically targets toddlers, a gap in the category that is not well catered for. The product is lower in fat, salt and sugar in comparison to current offerings for this demographic and is perfect for children of this age.”

“The new range is the ideal bridge from the baby aisle into the snacking aisle and will be available in a portion-controlled variety six pack as well as a 19g pack for foodservice outlets, which is slightly more substantial for kids on the go. While the snacks are vegetables based, the cheese and pizza flavours will be hugely appealing for children, not to mention the affiliation with the brand.”