Perfectly Clear continues to drive flavoured water market with new TV campaign

UK based drinks manufacturer, Clearly Drinks has announced its fun and fruity new prime-time TV advert to re-launch Perfectly Clear, its flavoured water brand, part of its biggest brand announcement in many years.

In a bid to target families across the UK, the advert invites children and grown-ups to dive into a fun, colourful watery world. Perfectly Clear has set its sights on further establishing itself as a clear alternative in the flavoured water category after its relaunch in February 2020 with a new fruitier product and distinct visual identity.

The new range contains a strong hit of fruity flavour with zero sugar and has relaunched with new and improved favourites such as summer fruits, strawberry and lemon and lime as well as brand-new flavours orange and mango and peach and apricot, sold in 330ml, 500ml and 1.5 litre bottles.

Susanne Wright, head of marketing at Clearly Drinks said, “We are committed to driving the growth of the flavoured water category in the UK and further cementing Perfectly Clear as an established brand in the flavoured water market. We are looking forward to our TV ad bursting onto screens this June, to drive awareness of our new, fruiter product with families and drive the flavoured water category as a whole.

“We know Perfectly Clear will prove a big hit with families with its strong fruity flavours, bright and bold packaging and zero sugar offering.Our exciting national TV ad will be supported by an integrated marketing campaign rolled out from June including online advertising, influencer campaigns and national and regional PR.”

The adverts, by creative agency Ponderosa, can be spotted on screen during high traffic programmes including ITV’s good morning Britain and high profile kids’ sky programmes such as Peppa Pig, Fireman Sam and Ben and Holly – among a host of other popular programming slots.

Adam Irwin, strategy director at Leeds based Ponderosa said: “Transforming the bottle into a watery flume where you can ride on berry inflatables, with fruity spring water and berry clouds whizzing by, demonstrates the hydrating benefits of drinking Perfectly Clear as well as the fruit filled fun you might otherwise expect from a sugary soft drink.”

The advert will air in the UK on Monday 1 June.

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