The Naked Collective strips drinks to the clean essentials
A new range of premium health drinks from UK beverage company The Naked Collective are to be launched in recyclable 33cleek aluminium cans from Ardagh Group.
Brewed from plants, vitamins and water – nothing else – The Naked Collective’s So-Beer non-alcoholic lagers and Mude isotonic drinks are designed to appeal to consumers looking for alcohol-free and low-sugar options.
The Light Lager and Grapefruit flavoured So-Beers boast minerals and complex B vitamins that arise naturally during the brewing process, while the Mude range has vitamin-based functionalities.
This emphasis on simplicity, health and premium positioning is reflected in the clean lines of Ardagh’s tall, slender 33cl sleek can manufactured in the UK, which The Naked Collective has adopted for its whole product range.
The Mude cans all have a white shell and blue tab, with each of the five flavours distinguished by a single, rich, nature-inspired colour on the can body, brought to new heights by an ombré effect. The So-Beer packs are characterised by clean pastels on a high-impact black background, with Ardagh’s matte finish ensuring they stand out from existing health drink designs.
This head-turning packaging was developed in partnership with Ardagh’s UK Graphics team.
“The team at Ardagh have been outstanding,” says The Naked Collective founder Niall Phelan: “The level of support, responsiveness and the general feeling that we are working with a true partner has made the entire process fun. So, as we extend our range and expand our market, we’re delighted Ardagh will be our partner on that journey.”
Dirk Schwung, sales director at Ardagh Group’s European metal beverage business unit, echoes this sense of partnership: “Since the aluminium can is infinitely recyclable, it’s also great to see our pack contribute to this customer’s clean, minimalist philosophy and carbon-neutral stance.”
The aluminium can is also light to transport, and offers protection from air, light, leakage and breakage – extending product shelf life and reducing waste. The Naked Collective also fills locally for both the Irish and UK markets to further reduce its transport emissions.
The Naked Collective’s Mude and So-Beer range will be introduced online in June and in major retailers in the UK and Ireland in July.