Nexira launches faster, sleeker, more intuitive website

Nexira has launched its new web site nexira.com.

The new website has been completely redesigned to offer a more streamlined user experience with a highly  responsive web design.

Reflecting Nexira’s activity, the new business to business website is targeting all players in the food, health and
nutrition industries, as well as business partners.

Over the years, Nexira, the world leader in acacia gum, has diversified and greatly expanded its range
of natural products and customer base worldwide.

“Our website is our showcase, an authentic vector of Nexira’s image. Having a new, modern and customer-oriented website is therefore essential to maintain our contemporary relevance”, said Julie Impérato, marketing and communication manager of Nexira.

The company set up different functionalities to present all its ranges and finished product applications in a tailored format with classified functional and nutritional solutions.

“You can now easily access our solutions by market, by application or directly by clicking on one of our brands”, said Impérato. With this new website, Nexira offers an intuitive, easy-to-use tool with quick access to all the necessary and desired information. The tree structure has been therefore completely redesigned to offer users a better readability of the content and improve the browsing comfort.

“We have redesigned our web experience with our customers in mind, closest to their thinking and user journey. A new tree structure therefore makes it possible to orient our customers according to their needs.”

Nexira has diversified its digital content to share its know-how with customers and prospects. One of the drivers of the redesign was the desire to offer through accessible quality content such as videos, white paper, infographics.

The new Nexira website offers:

• Fully rewritten content and documentary resources available via a large menu of solutions. There are many options for all website users, whether they are existing customers who are familiar with Nexira’s product range, or new users visiting the site for the first time.
• Quick and easy access to product applications through a multitude of new functionality filters that will orient the user as precisely as possible in the search for solutions.
• Blogging space with new categories and new communication formats. A blog space dedicated to product information, corporate news, events and other topics to follow the latest news.
• Career page to attract talent on the website.

“We are a company that operates on a human scale, fostering dynamic and credible relationships with our customers, always being adaptable to their needs, and never losing sight of providing the highest quality customer care,” concluded Impérato.