Yeo Valley yogurt pot launches with Faerch
Faerch and Yeo Valley have announced a first to market with a 100% recycled PET dairy sleeved pot range made from 100% recycled and recyclable PET material.
With the proposed taxation on plastics with less than 30% recycled content, the new packaging range will be exempt from the taxation, which is due to be implemented early 2022. The taxation will impact both rigid and flexible film suppliers.
The new product range is available in three pot sizes and lid, together with a retail-ready packaging (RRP) tray, to offer a complete packaging solution. The rPET pot is 100% recycled and recyclable and comes enrobed in a 100% recyclable cartonboard sleeve, easily separated from the pot into its respective recycling streams. The cartonboard sleeve technology allows the sleeve to be printed on both sides, for improved branding opportunities.
“We see this as a great innovation for our customers and the environment, as we continue to develop sustainable packaging solutions. It is another example of our further commitment to the UK Plastics Pact, which we are proud to be a founding member,” Mark Tollman, group strategic sales director of Faerch, said.
Mark Tollman, added: “We see recycled PET as the material of choice in rigid food packaging, as it allows true circularity in direct food contact applications. It is increasingly promoted by legislators across Europe”. He continues, “This product innovation launch is part of the wider product development programme to bring true circularity to the market for dairies”.
Faerch processes food trays received from collectors, sorters and customers from across Europe. It recycle trays back into food grade material, which it uses to manufacture new food trays.