Proseal demonstrates tray sealing expertise as itsu expands
Tray sealing specialist Proseal has helped leading Asian-inspired healthy food brand, itsu, diversify into the retail market.
Using the advanced facilities of Proseal’s Test Kitchen, itsu has been able to produce eye-catching, user-friendly and microwaveable packaging for its new ‘heat & eat’ range, including the company’s popular gyoza, bao bun and ‘hotsu’postu’ recipes, which are now being sold in major UK supermarkets.
Proseal worked closely with itsu throughout the product development stage, trialling different tray concepts, materials and processes to identify the best packaging solution that was in keeping with the itsu brand and ensured complete product compatibility to maintain the high quality and freshness of the itsu products. Following this, Proseal produced sample packs for presentation to a variety of retailers.
The company has now commissioned tooling for the three chosen tray designs, suitable for high-speed filling on its GT1 tray sealing machine.
“We needed a pack format that created the right impression on-shelf while offering maximum convenience and ease of use for the consumer,” explained Bryony Roberts, packaging development manager, itsu. “Proseal provided invaluable support in developing a process that exactly met our criteria, while also being able to provide quality equipment that meets the needs of our busy production line.”