Viscose Closures undergoes sustainability rebranding

Packaging solutions company, Viscose Closures, is launching new branding and website to reflect the company’s growth and investment plans. Now incorporating its green mission, the new logo focuses on its sustainable solutions to support responsible producers and contribute to a green recovery following the pandemic. 

The website, launched on 15 February, offers an improved user experience, says the company. The site caters for all customers from the smaller artisan producers to large, multinational corporations. The website has full e-commerce functionality allowing customers to follow dedicated pathways for their sector and company specific product needs. 

Viscose has been manufacturing in the UK for over 125 years and has a history of supplying the food and beverage sectors with tamper proof closures and tamper evidence solutions with its most popular ranges including condiments, home baking, ice cream, soft drinks and alcohol. 

Viscose is increasing its commitment to sustainability in packaging and reducing the carbon footprint of its manufactured product ranges, supplying environmentally friendly solutions using biodegradable, compostable and recyclable materials where possible. 

Vince Minchella, CEO of Viscose Closures, said, “We are excited to announce the launch of our new website as a key component of the company rebranding. As a critical part of the supply chain in many sectors, our teams have listened to our valued customers to further improve the services we provide and ensure that our online presence is as accessible as possible, future-proofing our business in the process. 

“Businesses are increasingly proactive regarding their environmental impact and we have seen increasing demand for eco-friendly production and materials in recent years. By placing sustainability at the heart of our brand, we hope to be at the forefront of responsible producers’ minds for secure and environmentally safe tamper evidence solutions.” 

For more information, and to explore the new website, visit www.viscoseclosures.com. 

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