Poppets releases new SKU of price marked packs for the convenience channel
The £1 price point is for consumers looking for an indulgent but affordable treat. Image: Valeo Snackfoods
Poppets has announced the launch of new price marked packs (PMPs) for three of its best-selling variants – Original Toffee, Salted Caramel Fudge and Mix Ups
The PMPs, which have a MRRSP of £1, will be available throughout the convenience channel and in cash and carry stores from July 2022.
The move comes at an important time for Valeo Snackfoods’ Poppets brand, which is growing in value by more than 72 per cent year on year and is now worth £6.5m[Kantar World Panel MAT 17/04/22]. The new PMPs allow the brand to bring forward new SKUs in chocolate PMPs, an important segment of the convenience channel.
Poppets Salted Caramel Fudge and Mix Ups SKUs launched in the Poppets pouch range last year and have already established themselves as favourites in the range, according to the brand. The Mix Ups pouch, which was a finalist in The Grocer New Product Awards 2021, is an assortment of textures and flavours including toffee, salted caramel, malty crunch and chocolate balls.
Russell Tanner, marketing director at Valeo Snackfoods said: “We know that PMPs are set to be more important than ever in the coming months with the cost of living crisis, and we anticipate that the market for affordable treats is set to continue post lockdown.
“Offering consumers the products they love at a more affordable price given current economic pressures is something we’re very keen to do. The £1 price point is critical for consumers looking for an indulgent but affordable treat.”
Poppets is the latest brand from Valeo Snackfoods to offer PMPs, following on from Whamtastics, Wham Spaceballs, Fruit Salad Creations, Fruit Salad Softies, Dip Dab Softies, Refreshers Softies and Fox’s.
