Moy Park secures new deal with Ocado
Image: Moy Park
Moy Park has secured a supply deal with Ocado to list a new range of Moy Park branded coated chicken products.
The range features three lines – whole breast Chicken Kievs with creamy garlic butter, Tempura Chicken Mini Fillets and Buttermilk Burgers coated in a pepper breadcrumb.
Moy Park has supplied Ocado since 2008 with both own label products and the Moy Park chicken brand.
Ellen Wright, senior brand marketing manager at Moy Park said bringing the new branded coated products to consumers across the UK strengthens its relationship with Ocado.
“As a market leading brand with over 75 years of expertise, we recognise the need to develop new products in line with consumer trends,” Wright said.
“This range, which uses 100% British chicken will allow consumers to enjoy restaurant style coated chicken in their own homes. Our product development team has taken inspiration from recent trends in street food and combined them with traditional family favourites, such as mini fillets, kievs and chicken strips.”
Katie Cross, poultry buying manager at Ocado, added: “These products are a great addition to our Added Value and Coated chicken range which we have seen become increasingly popular, especially over the last 18 months.
“This range of chicken is particularly important to consumers who value freshness but are often time poor and looking for something easy to prepare that is a twist on your standard plain chicken breast.
These products are easy to cook and great with a quick side salad.”