Coldpress enters juice shots sector with XXL Apple Ginger & Tumeric
April 23 sees Coldpress enter the juice shots fray, the single fastest growing segment within premium tier juices.
The arrival these of two generously-proportioned hexagonal bottles will bring some added momentum to a shot category meticulously pioneered by juice shot legends Moju, who have been at the very heart of broadening juice’s all-round functional appeal. Apple Ginger (contains 17% ginger) while Orange Apple Passionfruit Tumeric (contains 10% turmeric).
According to Coldpress founder, Andrew Gibb: “As the original HPP protagonists we can only applaud Moju for taking the next step in re-energising a proud category that had perhaps become a little set in its ways. That said, as a business that puts democratising top tier juice at the very heart of its agenda, we just couldn’t help thinking that paying £2 for a 60ml shot was a major barrier to increasing category penetration and allowing more fine juice enthusiasts into the shots fold. At a time of spiralling food and drink costs we wanted to give health-conscious juices category a shot in the arm.”
With this in mind, Coldpress will launch its two 150ml shots at the same price point (£1.50-£2) as incumbent 60ml-100ml offerings.
