Meati expands nationwide with Sprouts
Meati Foods, the producer of animal-free, whole-food protein made from mushroom root, is expanding its retail partnership with Sprouts Farmers Market.
The move is the first major step in a significant year of expansion that will make Meati nationally available. Eat Meati cutlets and steaks have begun their rollout to approximately 380 Sprouts stores across 23 states after “exceptional reception” during a mid-summer 2022 pilot in Colorado locations, as well as a national direct-to-doorstep events that consistently sold out in minutes.
“The high demand for Meati products at our early Sprouts locations in Colorado made it clear that people have been waiting for a differentiated, animal-free protein that tastes great while delivering an outstanding nutritional profile,” said Scott Tassani, president and COO of Meati Foods. “We look forward to continuing to demonstrate how well Meati complements a broad spectrum of preparations, within the weekly rotation for meat-eaters and non-meat-eaters alike.”
Eat Meati’s entire whole-cut product line will be available for purchase in two-unit packages in the frozen meat section at all Sprouts Farmers Market locations, including the Classic Cutlet, Crispy Cutlet, Classic Steak and Carne Asada Steak.
“At Sprouts, our focus has always been on bringing the latest and best in fresh, natural and organic food to our customers,” said Kristen Zoldan, category manager of meat of Sprouts. “Meati products exemplify this mission, and we’re delighted to play a role in introducing the brand to the world.”
The Sprouts partnership follows on the heels of significant milestones for Meati, completing successful partner pilot programs in late-2022 including with sweetgreen, introducing its all-new Carne Asada Steak in November 2022, and beginning production at its new production facility dubbed the “Mega Ranch” – which will produce animal-free meat at a scale that will match and often exceed that of the United States’ largest individual animal-based ranches. In addition to availability in Sprouts, consumers will continue to have opportunities to purchase Meati online at Meati.com.