Paragon Brands adds Zubrowka Biala Vanilla to flavour portfolio
Zubrowka has announced the launch of Zubrowka Biala Vanilla as the latest addition to the Biala Vodka range.
Zubrowka Biala Vanilla is infused with natural Madagascan vanilla pod to offer a “smooth taste and aroma with every sip”. According to the makers, the vanilla flavour provides a unisex taste profile, where smoothness meets sweetness. It retains a balanced, smooth flavour whilst sitting at a volume of 37.5%,
The new release is designed with versatility in mind, working well both as a shot and as a base for many classic cocktails. Most notably, its distinct flavour makes it ideal for the popular Porn Star Martini, as it combines the two key ingredients required – vanilla and vodka.
Zubrowka draws inspiration from the Białowieża forest and is the first Polish vodka of its kind. Known for its high quality and taste, Zubrowka Biala is the UK’s fastest growing vodka, now ranked at number five in UK retail, according to Nielsen data.
Vanilla is the latest addition to Zubrowka’s expanding flavour portfolio, which also includes Biala Winter Rye and the rose infused Zubrowka Rose Liqueur.
The new release retails from £18.95, and will be available online from specialised alcohol retailers, most notably Hard to Find Whiskey. It will be available to purchase on Amazon at the end of July.
Chris Jones, managing director at Paragon Brands, said: “As a brand, Zubrowka has grown exceptionally to become the world’s third largest vodka brand, and this new addition to the range is set to combine the quality of Zubrowka vodka with current consumer trends.
“At Paragon Brands, we are proud to work with premium brands that offer UK consumers unique beverages with a distinct point of difference in the crowded drinks market. We know alcohol consumers are highly motivated by new flavours, and the Zubrowka range is one of the most innovative amongst vodka brands so we look forward to Biala Vanilla joining our line-up of products.”
