Hero Benelux launches its first juice products in carton packs

Dutch soft drinks brand Hero has launched its renowned Cassis blackcurrant juices in carton packs for the very first time.

Hero Benelux has opted for SIG MagnumBloc 1,500ml aseptic carton packs, using the packaging material SIG Terra Forest-based polymers. Two Cassis juices – regular and zero-sugar – are now available in the Netherlands.

The launch is a key focus of Hero’s ongoing sustainability strategy. Consumers can now purchase Cassis juices in SIG carton packs with SIG Terra Forest-based polymers packaging material, which has a carbon footprint up to 51% lower than a standard SIG pack. Fully recyclable, consumers can fold the pack flat and dispose with the cap in the appropriate PMD bin or bag.

Kim Luu, brand manager drinks at Hero Benelux said forging a successful partnerships with SIG is integral to achieving the aim of becoming a Climate Positive company.

“As we work together to reduce carbon emissions and protect nature,” Luu explained. “Launching our first Cassis juices in SIG carton packs, with SIG Terra Forest-based polymers packaging material, also means our consumers can now continue to enjoy the great taste and quality of our Cassis juices but in a more sustainable packaging option.”

According to SIG, the paperboard used for SIG Terra Forest-based polymers is sourced from 100% FSC-certified forests and other controlled sources; the forest-based renewable polymers used for the closure and the lamination of the paperboard are certified according to the certification scheme ISCC PLUS (International Sustainability & Carbon Certification).

The ultra-thin layer of aluminium is ASI-certified (Aluminum Stewardship Initiative) and protects against light and oxygen. All three key raw materials come from certified responsible sources via mass-balance systems.

Sonia Voicu, marketing manager Benelux & France at SIG: “With such a strong heritage in the Benelux soft drinks market, it’s exciting to see the iconic Hero Cassis brand taking an important step forward by choosing our sustainable packaging. We will continue to work together to innovative the market and adapt to the ever-changing needs of both industry and consumer.”

Related content

Leave a reply

Food and Drink Technology