Crosta & Mollica announces major rebrand to Crust & Crumb

Today, modern Italian food brand Crosta & Mollica unveils a major rebrand as it announces a name refresh to Crust & Crumb, the direct English translation of Crosta & Mollica.

The name change follows the brand’s disappointment with consumers’ continuous tongue twisting attempts to pronounce its Italian name. Instead, Brits are commonly referring to the brand as ‘the one with the stripy packaging’, as a result of the brand’s eye-catching black and white striped designs across its popular Italian range of pizzas, Aperitivo snacks, frozen desserts and much more.

Crosta & Mollica has had no choice but to simplify matters and embrace a new name that rolls off the public’s tongue with ease, alleviating Brits’ common hesitation around unfamiliar pronunciations and puzzled looks across the dining table.

Dean Lavender, marketing director comments: “Here at Crosta & Mollica we’re proud to be a brand that is made in Italy, using Italian ingredients and as such have a beautiful Italian name. But after years of listening to pizza lovers in the UK fumble over an attempted pronunciation or simply refer to us as ‘the stripy brand’, it’s time for a change.”

“Today we announce that we are officially rebranding. You can now call us ‘Crust & Crumb’, the direct English translation of Crosta & Mollica. We hope supermarket shoppers will now be able to pronounce their favourite pizza brand, without hesitation. ” 

The brand rename, Crust & Crumb, will come into immediate effect from 1st April 2024, rolling out across all international retailers. All foodie enthusiasts can finally talk about their favourite Italian serves, without stumbling over syllables. 

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