Starring role for British beef, lamb and pork at Canadian expo

The AHDB is making foodservice a primary focus for British red meat in Canada at a leading foodservice and hospitality expo.

Two export businesses will join the Agriculture and Horticulture Development Board (AHDB) at the restaurants Canada (RC) Show in Toronto from April 8 to 10.

The show, which is expected to attract more than 22,000 visitors from Canada and around the world, will provide the opportunity to connect with key foodservice buyers, influencers and operators.

AHDB analysis has highlighted opportunities for premium red meat products in Canada which are differentiated from domestic production. In 2023 the UK exported 2,097 tonnes of beef to Canada worth £10million, 812 tonnes of pork worth £2.5million and 619 tonnes of sheep meat worth £2.6million.

Susana Morris, AHDB senior trade development manager, said the AHDB is delighted to be taking part in the RC Show again to shine a spotlight on quality beef, lamb and pork from Britain.

Canada presents opportunities for premium red meat products from Britain and the show is the perfect stage for us to showcase this to the foodservice sector, according to the trade association.

“Canadian consumers are increasingly interested in the origin of the food in their diets,” Morris added. “They also have a relatively high disposable income to purchase high-quality products that our producers and processors are well placed to supply.”

AHDB’s presence at the RC Show caps a busy period for its export team in the Americas region which has included taking part in Expo ANTAD in Guadalajara, Mexico, to promote British pork offal and the Annual Meat Conference in Nashville US to promote beef, lamb and pork.

Morris noted that four exporters joined the AHDB in Mexico for Expo ANTAD which attracted a record 40,000 visitors and led to positive meetings during the show and off stand. With increasing pig meat consumption in Mexico, the long-term prospects for British pork in this market are encouraging.

“Similarly, AMC gave us the opportunity to showcase high quality British beef, lamb and pork as well as providing us and the four beef and lamb exporters that joined us valuable insight into market trends in the US that they can capitalise on,” Morris explained.

Further details about export opportunities for UK dairy in specific regions around the world can be found in the AHDB analysis Prospects for UK agri-food exports.

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