Spooktacular winners announced in this year’s Halloween Free-From Awards

As Halloween celebrations grow bigger and start earlier each year, the spotlight is increasingly turning toward inclusivity — ensuring everyone, including those with food allergies and intolerances, can join in the fun.

This year’s Halloween Medallists  for the Halloween Free-From Awards have been revealed, showcasing a range of innovative and allergy-friendly treats that are as safe as they are spooky.

Gold went to Simply Toppers for its 20 Halloween Trick or Treat Edible Toppers — a charming assortment of black bats, cats, hats, and cauldrons. The decorations impressed judges with their rich, even colouring and metallic finish, adding flair to free-from baking. The toppers are gluten-free, milk-free, vegan, and kosher, making them a hit across multiple dietary needs.

Silver was awarded to Sweet Keto Chef for its Halloween Chocolates, a handmade collection of visually stunning, keto-compliant treats featuring flavours such as Yuzu Matcha Zombies, Spiced Pumpkins, Salted Caramel Mummies, and Macambo Skulls. Judges praised their imaginative presentation, exceptional taste, and use of erythritol as a natural sweetener suitable for those avoiding gluten and sesame.

Bronze medals were awarded to two standout entries. Lidl GB’s Halloween Spooky Fish Nuggets offered a welcome savoury twist, featuring milk- and egg-free breaded shapes of bats, pumpkins, and ghosts made with minced Alaska Pollock and seasoned mashed potato. A hit with families, one junior judge described them as “perfect for dipping in vampire’s blood (ketchup)!”

Also taking Bronze, Sweet Keto Chef’s Spiced Pumpkin 37 impressed with its butterscotch aroma, smooth pumpkin spice flavour, and clean ingredient list. The treat is both indulgent and keto-friendly, highlighting the brand’s growing influence in the better-for-you confectionery space.

The awards celebrate the growing creativity in the free-from and functional foods sector, as brands rise to the challenge of making seasonal treats that everyone can enjoy — no tricks, just treats.