Olvi Group seals major Nordic expansion with acquisition

Olvi Group has aggressively executed its multi-local growth strategy, cementing its presence across the core Nordic region with the acquisition of a majority share in Brewery International group.

The deal, announced on 3 December 2025, significantly enhances the Finnish multi-beverage house’s market position in Sweden and Norway.

The acquisition is expected to close in January 2026 and represents a crucial strategic step in Olvi’s long-term vision to become the most sought-after multi-local beverage partner in Northern Europe. The Brewery International group, which includes Mission Wine & Spirits, reported a 2024 revenue of EUR 22 million and employs 29 people across the two Nordic markets.

The Brewery International group operates as a leading importer of premium beverages, providing Olvi with immediate and robust access to critical sales channels previously less dominant for the Finnish firm. These channels include grocery retail, the on-trade sector (HoReCa), and the state-controlled monopoly markets in both Sweden and Norway.

Patrik Lundell, Olvi Group CEO, stated, “This is yet another step in advancing our strategic vision to become the most wanted multi-local beverage house. We already have a strong foothold in Northern Europe through our existing domestic markets, and this acquisition further expands our presence across the Nordics, creating synergies with our current export operations.”

The acquisition diversifies Olvi’s extensive portfolio in two key ways: by introducing leading global beer brands, such as San Miguel, and by gaining a solid foothold in the wine and spirits categories through the Mission Wine & Spirits companies.

“The acquisition enhances our portfolio with leading global brands and strengthens the distribution of Olvi Group’s products in Norway and Sweden, creating the foundation for growth through stronger market access,” Lundell added.

The move provides a significant competitive advantage by allowing Olvi to offer a comprehensive, tailored selection of beverages across all categories — from its core beers, ciders, and non-alcoholic drinks to premium imported wine and spirits — making it a more attractive and valued choice for retailers and partners in the demanding Nordic consumer landscape. This latest transaction follows Olvi’s recent strategic consolidation efforts in the Baltic markets, including the acquisition of premium craft brewery Valmiermuižas alus in Latvia and mineral water producer Värska Originaal AS in Estonia, signaling a unified focus on strengthening its entire Northern European operational base.