Lucozade brings back fan‑favourite Grafruitti

Suntory Beverage & Food GB&I (SBF GB&I) is reintroducing one of its most requested flavours, Lucozade Energy Grafruitti, following sustained demand from loyal shoppers.

The flavour will return permanently to UK shelves from 1 April 2026, rolling out in a refreshed look and a new zero‑sugar recipe across grocery, convenience, wholesale and e‑commerce channels.

The decision to revive Grafruitti reflects a broader trend in the soft drinks category: consumers are increasingly seeking nostalgic, familiar flavours that evoke past favourites while aligning with modern health expectations. By bringing back a flavour with a strong emotional pull — and doing so in a zero‑sugar format — Lucozade is positioning itself to capture both returning fans and new shoppers looking for lighter energy drink options.

Grafruitti will be available in 500ml and 900ml bottles, offering retailers flexibility across mission types, from on‑the‑go energy boosts to larger take‑home formats. The colourful new packaging aims to boost standout on shelf and reinforce the brand’s playful, flavour‑led identity.

SBF GB&I says the relaunch is part of its ongoing commitment to innovation within the Lucozade Energy portfolio. The brand has faced exceptionally high demand in recent years, with some lines temporarily paused to protect availability of core products. Against this backdrop, the return of Grafruitti is designed to inject excitement back into the range and help retailers drive incremental sales through a proven crowd‑pleaser.

The company also continues to invest heavily in packaging improvements across the Lucozade portfolio, including a recent £6.3m redesign that reduced plastic use and improved recyclability — an effort that aligns with the refreshed Grafruitti launch and its updated look.

For retailers, the reintroduction of Grafruitti offers a timely opportunity to capitalise on the growing consumer appetite for nostalgic flavours, zero‑sugar options and bold, fruit‑forward energy drinks. With strong brand recognition and a loyal fan base already in place, Lucozade Energy Grafruitti is expected to deliver both repeat purchases and new category shoppers.

As SBF GB&I brings this fan favourite back into the spotlight, the company is signalling a clear strategy: blend nostalgia with innovation to keep the energy drinks aisle dynamic, relevant and commercially strong.